Capturing the emotions of hot water

Access to clean, hot water is something that most people take for granted in Norway. Most Norwegians have an OSO water heater at home, but few could tell you that if you asked them. There was no personal connection with the brand.

OSO approached us for a brand refresh ahead of the launch of their first digital smart water heaters. They wanted to reposition OSO as the smart and obvious choice, as a brand people actively choose the next time they need a water heater. We reimagined OSO as a holistic digital first experience where cheerful illustrations and warm and cold gradients indicate the state of your water heater.

Client: OSO Hotwater

My role: Lead brand designer, illustrator, animator

Team: Sondre Nygård, Marte Caspersen, Ingun Ninive Goldbeck, Sondre Garås, Cecilia Medina, Daniel Moe, Mari Landerud Haugen, Emma Hunt

Project for NYG AS

The hot and cold gradients are designed to represent the flow of hot water through the water tank. They can also be used as a UI-element to indicate the temperature state of the water tank. 

A cheerful and cohesive icon set was designed to clearly communicate product advantages within their marketing to consumers. The frame for each icon was inspired by the cylindrical shape of the OSO water heater tank, subtly tying the identity to the physical product.

The same cylindrical shape can be expanded into a illustration container, showing the OSO water heater as the heart of the house. Reliably providing hot water for the entire home, whenever needed.