Our client Advania, came to NYG wanting to make a product video for it's payment system mostly used by festivals. The payment system, a collaboration between Verifone and Advania, lacked a proper unified brand and was unrecognizable in the sea of other providers. We developed a colorful visual universe based on the ease of transfer of money.
Team: Sondre Nygård, Ingun Ninive Goldbeck, Iver Holter, Emma Hunt, Marius Seierstad
Payment tech in Norway is often distant and overly corporate. Leading the design for Betala, I set out to humanize the experience. By balancing soft colors and fluid animations, I built a system that communicates friendliness and simplicity. I also developed the UI concepts for the hardware and web, keeping the identity consistent and intuitive across every screen.
Let’s make something cool together! Reach out to me at shervindanai@gmail.com