Høytlesning for Livet

Høytlesning for Livet

A friendly non-judgmental literacy campaign that reframes reading together as an accessible and screen-free bonding activity for families.

A friendly non-judgmental literacy campaign that reframes reading together as an accessible and screen-free bonding activity for families.

Project: Campaign Development

Project: Campaign Development

Role: Lead Designer

Role: Lead Designer

Client: Åsnes Kommune

Client: Åsnes Kommune

Freelance work

Freelance work

Industry: Public Sector

Industry: Public Sector

Åsnes Municipality reached out to me to develop a campaign promoting the benefits of reading aloud to children. As a region facing socioeconomic and literacy challenges, our goal was to frame reading as not just a tool for language and academic success, but also a vital bonding activity, offering both parent and child a much-needed break from screens and stress.

Together, we developed a campaign strategy that addressed specific audience pain points, establishing a soft, non-judgmental tone of voice designed for those who find books intimidating. Consequently, the campaign focuses on the nostalgia and the good times found in reading, rather than the books themselves

The typographic logo has a soft and friendly look, designed to be approachable rather than intimidating. It puts emphasis on reading aloud as an activity, moving away from typical book clichés that might alienate the target audience.

Visually, the brand is centered on a naïve, hand-drawn illustration style reminiscent of children's drawings. The goal is to evoke nostalgia and capture the pure innocence of childhood, a place where imagination can run free.

The typographic logo has a soft and friendly look, designed to be approachable rather than intimidating. It puts emphasis on reading aloud as an activity, moving away from typical book clichés that might alienate the target audience.

Visually, the brand is centered on a naïve, hand-drawn illustration style reminiscent of children's drawings. The goal is to evoke nostalgia and capture the pure innocence of childhood, a place where imagination can run free.

The interplay of muted and bright colors in the palette creates a voice that is both playful and trustworthy. These natural tones further solidify the campaign’s friendly voice and is a nod to how knowledge, like all things in nature, grows with love.

The interplay of muted and bright colors in the palette creates a voice that is both playful and trustworthy. These natural tones further solidify the campaign’s friendly voice and is a nod to how knowledge, like all things in nature, grows with love.

It was essential to choose typography that strikes a balance between legibility and inspiration, ensuring the campaign is accessible to an audience that may lack confidence with reading.

Our primary typeface, Lexend, is a dyslexia-friendly font that maintains a clean, neutral, and informative look. We paired it with the display font Bagel, which provides a playful, inspiring, and easily recognizable character to the brand.

It was essential to choose typography that strikes a balance between legibility and inspiration, ensuring the campaign is accessible to an audience that may lack confidence with reading.

Our primary typeface, Lexend, is a dyslexia-friendly font that maintains a clean, neutral, and informative look. We paired it with the display font Bagel, which provides a playful, inspiring, and easily recognizable character to the brand.

I developed Canva templates for both social media and print, equipping Åsnes with tools to bring the campaign strategy to life, raise awareness, and invite the community to events focused on reading aloud.

I developed Canva templates for both social media and print, equipping Åsnes with tools to bring the campaign strategy to life, raise awareness, and invite the community to events focused on reading aloud.

Love what you see?

Let’s make something cool together! Reach out to me at shervindanai@gmail.com

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