Kraftia

Kraftia

From Midtkraft to Kraftia: A modern rebrand for the energy and fiber network keeping the lights on for 20,000 people.

From Midtkraft to Kraftia: A modern rebrand for the energy and fiber network keeping the lights on for 20,000 people.

Project: Branding & Illustration

Project: Branding & Illustration

Role: Lead Designer

Role: Lead Designer

Client: Kraftia

Client: Kraftia

Work for: NYG AS

Work for: NYG AS

Industry: Energy & Communication

Industry: Energy & Communication

Midtkraft, a critical energy and internet infrastructure company in Norway was evolving into Kraftia. Historically an "invisible" infrastructure provider, they needed a brand that reflected their vital role in keeping 20,000 homes powered and connected, while also signaling their shift toward green energy projects.

As the lead designer, I developed a geometric visual system that bridged the gap between technical infrastructure and the local landscape, grounding the new identity firmly in the region it serves.

Team: Sondre Nygård, Ingun Ninive Goldbeck, Iver Holter, Maret Christensen, Sondre Garås

Midtkraft, a critical energy and internet infrastructure company in Norway was evolving into Kraftia. Historically an "invisible" infrastructure provider, they needed a brand that reflected their vital role in keeping 20,000 homes powered and connected, while also signaling their shift toward green energy projects.

As the lead designer, I developed a geometric visual system that bridged the gap between technical infrastructure and the local landscape, grounding the new identity firmly in the region it serves.

Team: Sondre Nygård, Ingun Ninive Goldbeck, Iver Holter, Maret Christensen, Sondre Garås

A modular geometric illustration system serves as the brand’s primary visual language. This flexible toolkit allows Kraftia to visualize everything from local landscapes to the full scale of their services. It can also turn difficult technical data into clear and engaging infographics.

A modular geometric illustration system serves as the brand’s primary visual language. This flexible toolkit allows Kraftia to visualize everything from local landscapes to the full scale of their services. It can also turn difficult technical data into clear and engaging infographics.

The palette is deeply rooted in the Modum region, pulling inspiration from its forests, farms, lakes, and mountains. Beyond aesthetics, color serves a functional role: a vibrant signal yellow is reserved exclusively for maintenance updates and system outages, ensuring critical information is never missed

The palette is deeply rooted in the Modum region, pulling inspiration from its forests, farms, lakes, and mountains. Beyond aesthetics, color serves a functional role: a vibrant signal yellow is reserved exclusively for maintenance updates and system outages, ensuring critical information is never missed

A comprehensive icon set was developed to ease communication. The visuals were built on the idea of magnetic force. By mimicking the way poles push shapes apart, the icons feel dynamic, modern and distinctly Kraftia.

A comprehensive icon set was developed to ease communication. The visuals were built on the idea of magnetic force. By mimicking the way poles push shapes apart, the icons feel dynamic, modern and distinctly Kraftia.

Love what you see?

Let’s make something cool together! Reach out to me at shervindanai@gmail.com

More projects

Betala

Betala

Betala

Betala

Betala

Betala