Midtkraft, a critical energy and internet infrastructure company in Norway was evolving into Kraftia. Historically an "invisible" infrastructure provider, they needed a brand that reflected their vital role in keeping 20,000 homes powered and connected, while also signaling their shift toward green energy projects.
As the lead designer, I developed a geometric visual system that bridged the gap between technical infrastructure and the local landscape, grounding the new identity firmly in the region it serves.
Team: Sondre Nygård, Ingun Ninive Goldbeck, Iver Holter, Maret Christensen, Sondre Garås
