Sentralen

Sentralen

From a historic telephone exchange to a modern business hub: Sentralen’s identity bridges Kongsberg’s communication legacy with its new central location.

From a historic telephone exchange to a modern business hub: Sentralen’s identity bridges Kongsberg’s communication legacy with its new central location.

Project: Branding & Animation

Project: Branding & Animation

Role: Lead Designer

Role: Lead Designer

Client: PK Eiendom

Client: PK Eiendom

Work for: NYG AS

Work for: NYG AS

Industry: Real Estate

Industry: Real Estate

PK Eiendom was transforming Kongsberg’s historic telephone exchange into Sentralen (The Central), a modern hub for business and retail. The brand is built around the building’s prime location and the premium facilities that make life easier for its tenants.

The main element is a flexible logo that promotes these modern perks while honoring the building's history as a center for connection.

Team: Sondre Nygård, Hilde Sørby

PK Eiendom was transforming Kongsberg’s historic telephone exchange into Sentralen (The Central), a modern hub for business and retail. The brand is built around the building’s prime location and the premium facilities that make life easier for its tenants.

The main element is a flexible logo that promotes these modern perks while honoring the building's history as a center for connection.

Team: Sondre Nygård, Hilde Sørby

The circular typographic logo reflects the building’s central location, doubling as an animated storytelling tool. It indicates the short travel times and acts as a functional compass to nearby city landmarks. It also works as a tool to promote the building's various facilities.

The circular typographic logo reflects the building’s central location, doubling as an animated storytelling tool. It indicates the short travel times and acts as a functional compass to nearby city landmarks. It also works as a tool to promote the building's various facilities.

The retro color palette was inspired by old telephone catalogues, and gives the identity a warm inviting inviting look.

The retro color palette was inspired by old telephone catalogues, and gives the identity a warm inviting inviting look.

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