Qdos!

Fra krøll til Qdos: Branding for a communication consultancy that helps businesses get the kudos they deserve. 

Fra krøll til Qdos: Branding for a communication consultancy that helps businesses get the kudos they deserve. 

Project: Branding & Illustration

Project: Branding & Illustration

Role: Art Director / Lead Designer

Role: Art Director / Lead Designer

Client: Qdos

Client: Opplev Røros

Freelance Work

Freelance Work

Industry: Communication

Industry: Communication

Qdos is Tina Harsheim’s new communication consultancy. After 11 years in communication and marketing, from social media to strategic advice, Tina set out on her own to give small and medium-sized businesses something many of them lack: an experienced communications lead who is close, personal and flexible.

Through a strategy sessions, we defined the brand’s core values (engaged, knowledgeable and personal) and a tone of voice that is educational, engaged and fearless.

We called the direction “Everyday magic”: a brand that makes communication feel simple and human, with room to be playful in a field that is often too serious.

The logo is a bold, wide and blocky wordmark where the Q’s tail does double duty, nodding to both a speech bubble and a smile.

A playful palette led by Qdos-rosa (pink), grounded with Kirsebær (deep cherry) and Sandbeige (soft sand). Gnistblå, an electric blue, is used sparingly for details and calls to action.

The typography balances the playfulness with credibility. Gambarino for headings brings character, General Sans for body text has a subtle squareness that echoes the logo, and DM Mono handles labels and small details.

A custom blocky icon set and illustration, was built in outline and filled versions, and work as representation of the work Qdos does. The visual inspiration came from the logo’s letterforms to tie the brand together.

Love what you see?

Let’s make something cool together! Reach out to me at studio@shervindanai.com

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2026