RørosmartnanUNG

A simple request for a logo for Rørosmartnans youth offerings, turned into a new creative, illustrated universe (with a hint of rebellion). A place where tradition meets play.

A simple request for a logo for Rørosmartnans youth offerings, turned into a new creative, illustrated universe (with a hint of rebellion). A place where tradition meets play.

Project: Branding & Illustration

Project: Branding & Illustration

Role: Art Director / Lead Designer

Role: Art Director / Lead Designer

Client: Opplev Røros

Client: Opplev Røros

Freelance Work

Freelance Work

Industry: Culture

Industry: Culture

The Rørosmartnan fair has brought music, market stalls and tradition to Røros since 1854. Their ask was simple: a logo for RørosmartnanUNG, a new brand for their upcoming youth offerings.

A logo felt like the wrong answer. I suggested we create a expressive and creative visual universe, with distinct colors, typography and illustrations. A place where tradition meets play, and the youth find something that is distinctly for them.

The visual system for RørosmartnanUNG was built around 3D building blocks. The 3D-shapes construct everything from gaming controllers to smiley faces and traditional horse riders. A endlessly expandable visual universe that grows with RørosmartnanUNG.

The logo carries the same blocky character, and breaks into a spatial element. It represents the arena for youth, and all the fun things we can fill it with.

Love what you see?

Let’s make something cool together! Reach out to me at shervindanai@gmail.com

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